IMA is a rich and diverse mobile & media eco-system, delivering market ready innovation since 2002. IMA accelerates the go-to-market of 100+ startups and mature companies from its portfolio. IMA collaborates with selected partners including mobile operators, publishers, new media, network and handset vendors to substantially increase the commercial product launch.
IMA’s Commercialization Center and Innovation Lab relies on Telefonica/BlueVia and Orange Israel networks, offering 2,000+ mobile devices and two core network simulators. IMA Lab dramatically speeds up the product commercialization cycle creating the perfect startup friendly development environment.
Over the last ten years IMA has created long-term relationships spreading throughout Asia, Europe, USA and Latin America. Serving over 150 operators & publishers around the world, IMA has accelerated the commercial launch of exciting products with clear and immediate ROI. Faced with the challenge to support its widespread customers, IMA has established the IMA Global Channel Network of over 30 local business partners, who are committed to implementing and supporting IMA Portfolio companies’ products.
IMA typically engages in a ‘scout and deploy’ process that helps operators and vendors identify promising products. In addition IMA manages developer outreach programs for selected partners, increasing the amount of commercial apps launched in 2011. The IMA team is comprised of carefully chosen professionals bringing forth their vast experience to help its portfolio companies grow even faster.